abcabcabc » Sexism in gaming!

Sexism in gaming!

Posted on 8/10/2013 by with 27 comments

sexismingaming

I going to try to write this article without trying to think like a guy for once, this could be very hard to do. I really have no experience in writing what I’m writing about so I hope I can do this some justice.

 

Sexism in gaming is it a problem?

Is sexism a problem? The average guys will say no, because that’s what I would have said before looking into this.

All you have to do is look at a few game commercials or advertisements and that will so what I found when I knew what to look for.  They say sex sells, but the funny part of that means there only trying to sell to men or little boys is the more likely case.

From skimpy outfits to the large chests, this is the marketing ploy that is very similar to what the cigarette companies used to get us all hooked on nicotine.

Hey marketing department you’re excluding a large part of your demographic!

The gaming community needs to come together as a whole, there was a time when the gaming community was mostly males but time they are a changing.

In my MMO experiences I have been in guilds that had more females then males, and I saw nothing wrong with that.  For the most part these guilds worked were smoother that other guilds that I been in, because well, the women kept us in check and that was a good thing!

Hey what’s wrong with you?

That’s what my friends will say after reading this article. Don’t get me wrong I like looking a good looking woman just as much as a woman likes to look at a good looking man. It’s just we don’t have to say it to express it, we already know it

As the gaming community grows, we should try to get along with each other, I know that is hard for some people, but we all need to grow up sometime.

I would like to see game companies get away from selling sex and start hiring writers that can write a compelling story that we all can enjoy.

So today I ask you, is there a problem with sexism in gaming?

27 responses to Sexism in gaming!

  1. On August 10th, 2013 at 9:56 am , Amy said...

    I would have to say yes there is. A key thing is what happens online, I have a very obviously female gamer tag and just that will incite messages of hate and even threatening rape when I join a game but it is me who is told to deal with it by blocking players rather than the players doing it being sanctioned. I think that more female character would only help if they were realistic unfortunately work needs to be done right through the industry.

  2. On August 10th, 2013 at 10:09 am , Chris said...

    I couldn’t agree more Amy! It is about time that gaming companies start caring about their player base.

  3. On August 10th, 2013 at 4:01 pm , Hatsumi said...

    It’s definitely a HUGE problem. I posted the video for “Nothing to Prove” by the Doubleclicks and discussed this a little on my blog. What’s important to note, though, is that this problem stems from sexism, in general. In some ways I wish that this was only a problem in gaming. If you’re interested, there’s a great, albeit depressing, documentary about the misrepresentation of women in today’s society called Miss Representation.

  4. On August 10th, 2013 at 5:59 pm , Amy said...

    Thanks for the suggestion of Miss Representation, I watched it and it was really interesting and balanced. I really want to do a YouTube series of key females in the game and geek industry but don’t know how to start it, lol.

  5. On August 10th, 2013 at 6:04 pm , Chris said...

    Amy if you do take up that project let me know, I would love to support that and get the word out.

  6. On August 10th, 2013 at 5:59 pm , Chris said...

    Thanks Hatsumi I’ll check it out later.

  7. On August 10th, 2013 at 4:04 pm , Darren said...

    Really good topic to think about. I also would agree that there is a problem with sexism in the games industry as a whole. Games are the outward thing but far too many stories from developers about their ill treatment of women. Especially considering the sheer amount of talented female coders, artists, producers, writers etc that exist.

    There certainly seems to have been a lot of good steps forward -and the level of publicity has made a big difference- but there certainly needs to be more steps. Fingers crossed things continue to improve and that this bleeds through into the games themselves.

  8. On August 10th, 2013 at 6:02 pm , Chris said...

    Darren thanks for commenting, yeah I hope more steps are done so that we can end this for good.

    BTW great blog, keep up the good work!

    Chris

  9. On August 11th, 2013 at 6:06 am , Darren said...

    Certainly a topic that I feel strongly about as most of my friends are women and gamers. Hell, my mother is a gamer! We’ve played co-op in Fable 3 and the Lego games! So seeing blatant sexism really angers me in all forms of media.
    Things like the latest Tomb Raider game are certainly helping gather momentum that, hey, a female protagonist can actually be awesome and it’s written by a woman at that (and Rhi Pratchett no less!). I know that Gearbox and Valve both have a female presence in their studios as well! Slowly things are changing, I just feel sorry for the thousands of incredibly talented people we never got to see make it in the industry because of sexism.

    Additional: Thanks for the blog support, Chris. Actually getting the “likes” on there motivates me to carry it on. More difficult writing for no audience! And likewise, a lot of really great content over here!

  10. On August 11th, 2013 at 9:20 am , Chris said...

    Darren I agree with you 100%

    When I’m not writing here or playing game, I’m reading other people blogs. You have a good one there, keep the good work

    Chris

  11. On August 10th, 2013 at 9:36 pm , Jaseydrew said...

    http://youtu.be/X6p5AZp7r_Q

    saw this post and thought of this video we watched in a Sex+gender anthro class i took. Cheers

  12. On August 10th, 2013 at 10:56 pm , Chris said...

    Jaseydrew, thanks for posting that link.
    You have a cool blog, best of luck with your navy gig, your story is a lot mine I did 6 years in the navy.

    Chris

  13. On August 10th, 2013 at 10:02 pm , Jessica said...

    Yeah, there is definitely sexism present in gaming. I’ve received insults related to my gender while even playing Pokémon! Though as you alluded to in your post, it is getting better as more women venture into the gaming world. Though many games are still made with men in mind. I can think of a few games where a male protagonist has a relationship with an attractive woman, but nothing much in the opposite direction. But this sexism would actually be directed at guys, who are thought to not be comfortable with such a plotline, whereas women have dealt with it forever.

  14. On August 10th, 2013 at 10:59 pm , Chris said...

    Jessica,
    That is interesting, I never thought about it that way.
    I just hope someday that we can all just treat each other as we want to be treated.

    Take care
    Chris

  15. On August 11th, 2013 at 12:31 pm , Ben said...

    The public obsession with violence in video games often covers up the very important issues of gender and race. The following is a very good article about gender and sexuality in video games:
    http://nightmaremode.net/2013/07/player-character-dynamics-identity-and-sexuality-in-video-games-2-24725/

  16. On August 11th, 2013 at 4:55 pm , Chris said...

    So right Ben

  17. On August 11th, 2013 at 6:33 pm , MasterX25 said...

    The problem exist, but for me, I don’t care.
    But I don’t want to see a armor I’m wearing, when worn on a female character suddenly become bikini armor.
    I like armor design of games like GW2 and FFXIV which female armor actually looks like their suppose to be worn during that age. If it’s heavy, than their full dressed in armor, if it’s cloth, than it’s worn like a dress.

  18. On August 11th, 2013 at 11:02 pm , Chris said...

    I know what you mean

  19. On August 11th, 2013 at 7:20 pm , momokomoko said...

    Yes there IS sexism but it’s not limited to just sexy avatars. For one, I’m a girl and I actually like having sexy avatars. Even in real life girls check out girls as much as they check out guys. The sexism happens at the community level where girl gamers are treated like girl drivers. If they suck it’s because she’s a girl. If a guy sucks, he’s just a sucky player.

  20. On August 11th, 2013 at 11:01 pm , Chris said...

    Yeah, Ive seen all that before, someday it will end I hope

  21. On September 15th, 2013 at 1:01 am , Quaisha Thornton said...

    We have to remember that the gaming community a few years ago were mostly men. That means that most of them didn’t have the “sexism” issues we are seeing because most of them liked the same fantasies that certain games were given them. Therefore they didn’t see a reason to complain.

    But now women especially teen girls are getting more into gaming. Women that are older are getting more into hardcore gaming. This means that the these “fantasies” that men enjoyed for so long are now becoming an issue since the gaming community is millions- stronger.

    Not everyone likes the same tired ole fantasy. They want knew fantasies. Developers and marketing teams are using the tactics as movies and music but they all are getting tiring now as well. So the minority are making it a big deal because obviously there needs to be a change in marketing, game design, storytelling and character designs.

    Just like in relationships, you get tired of the same ole sex. That’s why they call it “spicing things up” because you need something to keep coming back. If they don’t hold the changing audience, they are going to continue losing money in the whole industry. Studios will continue closing down. Only the big players will be left and indie game studios. Then the big players will start to lose and you’ll see a bigger rise of indie studios. They will then become the big players that can bring that change to the community that we crave.

  22. On September 15th, 2013 at 8:58 am , Chris said...

    Quaisha that was so well said, thank you so much for your comment.

    Chris

  23. On September 21st, 2013 at 3:52 am , The Otaku Judge said...

    Writing a compelling story doesn’t help marketing a product. Sure it will give the buyer a richer experience, but you cannot sell a title on story as you don’t get enough time to explain the tale in a short advert. You need some flashy action or sex appeal to get people to pay attention.

    Yes there are sexist video games, but it goes both ways. Male heroes tend to be pretty boys or beefcakes. I don’t hear males demand that things change so you control balding out of shape guys.

  24. On October 17th, 2013 at 1:30 pm , Sumit Dutta said...

    I think there is a problem and it makes the industry looks immature.

    I am seeing a lot of banner ads at the moment for a Warcraft style game which has scantly clad girls with the header “for make gamers only” – its pretty embarrassing!

    Whats the solution tho? Does the industry need more women working in gaming to redress the balance?

  25. On October 23rd, 2013 at 3:02 am , Beer Vestor said...

    Yes. The problem is perhaps not even with the male-dominated market itself, but with the professionals in the business.

    I’ve worked at the Tokyo Game Show for a couple of years and the blatant sexism is… blatant.

    The last time I was there, there was a wall with breasts sticking out of it because a well-endowed female ninja was hiding behind it, unaware that her ample assets were betraying her presence.

    The booth babes… oh the booth babes… beautiful, scantily clad smiling young ladies.

    Then of course, there were the private corporate parties thrown to help convince reporters to talk favorably of companies. On top of the free booze, food and presents, there were great “dance” shows featuring, you guessed it, pretty ladies wearing as little as possible.

    It’s also interesting to note that during the corporate days of the TGS, the attendance is 99% male.

    So when even the pros gawk at the ladies, the industry as a whole can’t really help but be anything BUT sexist.

  26. On November 9th, 2013 at 12:32 pm , drakulus23 said...

    Back in my teens I wouldn’t have cared much for this topic but now that i’m married and have kids I do see that it’s a problem. Not every woman in the world wants to play as a female with huge boobs and little to no clothes on. I don’t even play games like that anymore and I think men and women should be treated equally in games.

  27. On November 9th, 2013 at 1:06 pm , Chris said...

    Drakulus, well said!

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